Part 3 of 5
Try to view your business form a different perspective by setting aside some quiet time for yourself to think, read, and attend seminars to collect new ideas that could help your business. Look at your company from the position of someone who has never heard of you. Assess what impressions your business projects or could project by looking at it from the outside. Don’t rely on what you think others know of your service… ask them.
Set up a casual lunch with associates to discuss their ideas with the emphasis on positive input. You buy the pizza. Make notes and discuss your progress on neutral ground to show you’re serious.
Keep things light and encourage humor; it often contains a lot of truth. Talk to others in your related business in order to see how they view your group and what they know about your capability.
Be business-like about your advertising and self-promotion because it is often the first and only impression the marketplace will have of you, your products and services. Set goals as to what your message should accomplish, based on what you have learned. Establish two or three main points you would like the market to know about your business. What service or product do you wish to emphasize? Is it a friendly knowledgeable staff, fast reliable customer service, or is price a promotional factor?