Visual Identity… Part 5 of 5 Your chosen visual identity plan should reflect your new look and show customers things they perhaps haven’t thought about. Basic information about the company should form the package foundation and be kept up to … Continue reading
First Impressions… Part 4 of 5 To quote advertising industry icon, Stewart H. Britt, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. It is difficult … Continue reading
Visualizing… Part 3 of 5 Try to view your business form a different perspective by setting aside some quiet time for yourself to think, read, and attend seminars to collect new ideas that could help your business. Look at your … Continue reading
Creative Thinking and Planning… Part 2 of 5 Look at your company as being in one of three categories, based on the market exposure of your product/service (rather than sales or employees): A) Large National & Internationally based. B) Medium … Continue reading
No Fooling… An article written for London Business Monthly Magazine by Nelson Campbell, President of Artfield Associates Inc. Part 1 of 5 Good marketing isn’t just a matter of having snazzy ads. It can also be found in such basics … Continue reading
What is Branding and is it Important? Branding is a term often used loosely to describe a marketing strategy or structure, but what is it exactly? Branding and marketing should work together but it should be defined first. A brand can … Continue reading
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Google’s mission statement is “To organize the world’s information and make it universally accessible and useful”. The word “Google”, in the Google logo originates from the misspelling of ‘googol’, which refers to 10100 (that is the number represented by a … Continue reading