It’s OK to Change!

It’s OK to change!

The word “Shell” first appeared in 1891, as the trade mark for kerosene being shipped to the Far East by Marcus Samuel and Company. This small London business dealt originally in antiques, curios and oriental seashells. These became so popular – the Victorians used them to decorate trinket boxes in particular – that soon they formed the basis of the company’s profitable import and export trade with the Far East.

The word was elevated to corporate status in 1897, when Samuel formed The “Shell”
Transport and Trading Company. The first logo (1901) was a mussel shell, but by 1904 a scallop shell or ‘Pecten” emblem had been introduced to give a visual manifestation to the corporate and brand name.  Source: Text from Shell Corporate website.

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Coca-Cola is the world’s most popular soft drink.  Sold in more than 200 countries, it is produced by The Coca-Cola Company and is often simply referred as Coke.

Coca-Cola logo got registered as a trademark in 1887 and has since then become the brand’s corporate identity.

The Coca-Cola logo, like the product itself, is rated among the most recognized logos and brands in the world.  Santa Clause in his red suit is a creation of coca-cola for their promotional seasonal advertising.  In Europe before Coke, Santa wore a forest green suit.

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Corporate Identity

This gallery contains 28 photos.

Corporate Identity At the core of every corporate identity is a  brand, trademark, or logo. The differences between, a logo, a trademark and branding can be a little  confusing. What Is a Logo? A logo is a graphic mark or emblem … Continue reading

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CN-Alan Fleming

Alan Fleming was employed as a type designer at Cooper & Beatty, Canada’s leading typography firm was lent out as an instructor to the Ontario Collage of Art.

When he designed the breakthrough CN logo he put Canada on the map for graphic design, which took logo design in a whole new direction.

While in my 4th year at O.C.A.,  I chanced into an after class presentation of his CN logo development work and design applications by the man himself.  It was amazing!  Alan was very candid and direct and cleared up a lot of the myths circulating in the design

community about the CN logo at that time.  In effect he broke all the rules and limitation outlined by CN. He used a multi image electronic slide presentation along with audio and 16mm film.  He said he new he had landed the project when they asked if they could see it again.

He resigned from Cooper & Beatty and formed a company to continue with the massive CN project for the next few years.

Alan is best known for the CN logo but also the Ontario Hydro logo using the negative yellow space to show an “E” for energy, combining the “O” and “H” to represent an electrical plug.

Alan Fleming produced the preliminary maple leaf design, which later was modified to become our National Flag.

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