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Google’s mission statement is “To organize the world’s information and make it universally accessible and useful”. The word “Google”, in the Google logo originates from the misspelling of ‘googol’, which refers to 10100 (that is the number represented by a … Continue reading

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Corporate Identity

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Corporate Identity At the core of every corporate identity is a  brand, trademark, or logo. The differences between, a logo, a trademark and branding can be a little  confusing. What Is a Logo? A logo is a graphic mark or emblem … Continue reading

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